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Elevating the Coverage of Women’s Sports
Professional female athletes, such as WNBA, NWSL, and NWHL players, work just as hard as male athletes in their equivalent fields; however, there is a major discrepancy between the two. The Media Coverage Gap in Women’s Sports Female athletes are overlooked and underrepresented when it comes to the world of social media and overall media coverage. According to Kumar, “In 2019, female athletics only accounted for approximately 5.4% of airtime on live television, only slightly
Madeline Bader
Sep 62 min read


The Business Potential in Women’s Sports
Until 2020, women’s sports were viewed as niche. If you passed someone on the street and asked them to name a WNBA player, there is a slim chance that they would be able to. Fast forward five years, everything has changed. Female athletes such as Caitlyn Clark and Angel Reese have brought media attention to women’s sports, turning themselves into household names. Not only their talent, but also their character and personalities have struck the media and fan’s attention. Credi
Madeline Bader
Sep 62 min read
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